Updated June 19, 2026

Privacy Policy

Esther Davis is committed to protecting your personal information and being transparent about our data practices. This policy explains how we collect, use, and safeguard your data in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). We encourage all visitors to review this policy to understand their rights and our practices.

Personal Information We Collect

• Information You Provide: We collect information you provide directly, such as your name, email address, phone number, and address when you submit a form. Providing your phone number constitutes consent to receive calls or texts to provide requested products or services.   
• Third Party & Usage Data: We collect information from public property records and automated technical data such as IP addresses, browser types, URL used, and usage data to improve our our services.
• What We Do Not Collect: We do not collect credit card information, Government issued ID, or information relating to race, religion or political opinion.   

How We Use & Share Your Information

We use your data to provide our services, send follow up communications, and manage our client relationship. We do not sell your personal information. 

• Service Providers: We may share your contact information with third parties (such as mortgage lenders, home inspectors, or title/escrow companies) only when necessary to facilitate your real estate transactions and only at your express direction.  
• Advertising & Analytics: We may share information with third-party analytics and advertising partners to improve your experience and measure marketing effectiveness. Under California law, this may constitute “sharing.” You have the right to opt out of this advertising-related sharing at any time via the “Privacy Choices” section below.
  
  

Cookies and Third-Party Tracking

Our website may utilize cookies and similar tracking technologies to improve website functionality and measure marketing effectiveness.  These include services like Google Analytics to help us understand how our site is used.  While we do not personally set these cookies, our third-party service providers may use them to analyze traffic or provide personalized services. You can manage or reject these cookies by adjusting your browser settings.

• Strictly Necessary Cookies: These are required for the website to function and cannot be disabled.

• Performance and Functional Cookies: These allow us to count visits and traffic sources so we can understand how visitors interact with our site.
• Tracking Pixels: We may use tracking pixels or web beacons to measure effectiveness of our content, emails, and campaigns.  These technologies may transmit data—such as your device information, visited pages, and site actions—to third-party platforms.
• Advertising and Marketing Cookies: We may partner with third-party advertising platforms such as Google/YouTube or social media networks that use cookies and similar technologies to measure the effectiveness of our marketing efforts.  These companies may build a profile of your interests and show you relevant adverts on other sites.
• Do Not Track: You can manage Do Not Track requests through your internet browser settings. Please note that third-party tools like Google Analytics and tracking pixels may continue to function regardless of this setting.

General Provisions

Our website may contain links to third-party sites (such as mortgage calculators or property search portals). We do not control these websites and are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

Data Retention & Security 

Protecting your information is a top priority.  We retain your personal information only as long as necessary to provide our services and comply with our legal obligations, including real estate record-retention laws. We do not make any personal information available to third parties without your permission.  While we implement reasonable measures to protect your data, no method of transmission over the internet or electronic storage is 100% secure. By using this website, you acknowledge that you provide information at your own risk. We are not liable for the unauthorized use or disclosure of information by third parties or as a result of factors beyond our reasonable control.

Legal Disclosures

We may disclose information if required by law, such as in response to a court order, subpoena, or legal process.

Policy Changes

We may update this policy at any time. Changes are effective immediately upon posting.

California Privacy Rights

California residents have the following rights:

• Right to Know/Access: Request disclosure of personal information collected.
• Right to Delete: Request deletion of your information (subject to legal record-retention requirements for real estate transactions).
• Right to Correct: Request correction of inaccurate information.
• Right to Opt-Out: Opt out of the sharing of your personal information for advertising purposes.
• Non-Discrimination: You will not be denied services for exercising your rights.