A successful home sale starts with careful preparation and setting the right price. Leveraging both traditional and digital marketing strategies, a comprehensive marketing approach is essential to transforming your home into an irresistible product that stands out and attracts qualified buyers.

1. Listing Consultation

During our free, no-obligation consultation, we will learn your ideal timeline, your home selling priorities, and review your personalized home valuation estimate based on data of comparable properties recently sold, pending, and current inventory.

2. Residential Listing Agreement (NEW NAR Policy)

The Residential Listing Agreement establishes the agent-seller relationship, outlines our fiduciary duties, and authorizes us to sell your home.  Effective August 17, 2024, compensation to buyers brokers will no longer be listed on the MLS due to recent antitrust regulations.

Sellers are not obligated to offer buyer broker compensation, however, be prepared for offers to include concessions as credit to buyer for their agent fees during negotiations.

3. Establish an Effective Price

Every property will sell and has the potential to sell quickly, if priced effectively.  How a home is priced directly impacts the volume of potential buyers that a home attracts. View your home through the eyes of a buyer and price competitively to open vs narrowing the buyer pool. Get more qualified buyers into your home so they compete against each other, not you. You don’t want to be the highest bidder.

4.  Prepare Home for Sale 

• Get your home in move-in ready condition
• Declutter, clean, remove excess furniture
• Finish old projects & necessary repairs, & freshen up with paint
• Depersonalize space, pack up breakables, personal items and what’s not in use
• Secure valuables
• Get home inspected in advance to correct potential issues
• Create an inviting feel that welcomes buyers
• Gather important documents including tax records, deed, survey, home warranties, homeowner information

5.  Marketing

Every home is customized to its own marketing strategy to stand out and draw more potential buyers to consider buying your home.   Our cutting edge marketing strategies combine both traditional and digital marketing to curate an attention grabbing viewing experience that showcases your home in the best light.  We generate buzz about your listing, maximize exposure, and bring buyers looking for homes like yours.

To locate the most buyers, your customized marketing plan can include various marketing strategies like:

• high resolution professional photography
• cinematic video and drone footage
• engaging video tours for social media
• social media campaigns
• single property website to serve as centralized hub of information
• list on MLS & get syndicated to 25,000 real estate websites

• For Sale yard sign

• agent to agent marketing
• buyer prospecting of extensive database
• property brochures
• mail just listed postcards to neighbors
• create a fun song about your home
• follow up with all leads

6. List & Show

• Listing launch
• Broker caravans, pitch listing
• Open house & showings
• Keep home show ready while on market
• Accommodate buyers who may want to see it on short notice

7. Seller Escrow Roadmap

• Review offers and negotiate
• Offer Accepted
• Contract & Escrow
• Fill out Seller Disclosures
• Fill out Escrow Docs
• Home Inspection Completed
• Appraisal Completed
• Renegotiate if needed
• Contingencies Removed
• Pack & Schedule Move
• Final Buyer Walkthrough
• Closing Docs Signed
• Loan Funded and Title Transfer
• Give Keys to Buyers
• Congratulations, you’ve successfully sold your home!