Esther Davis | Carlsbad Real Estate
Esther Davis | Carlsbad Real Estate
Selling your home is a BIG DEAL. Having navigated this process multiple times ourselves, we understand the weight of this decision. Your home is likely your largest asset, and selling it can be emotional and time-consuming. Having an experienced and skillful team to guide you through this life-changing transition can ease the anxiety and ensure a successful transaction.
Reverse Buyer Prospecting
Selling in San Diego today is different from just a few years ago. The market has changed dramatically since 2020, with higher interest rates and evolving MLS rules. Ineffective strategies often leave homes on the market longer, or not sold at all.
We take an intentional and strategic approach to selling homes. In addition to prepping your home for optimal appeal, our tailored marketing plan blends traditional and digital marketing featuring cinematic videos, aerial footage, high-quality photography, YouTube and social media promotion, stylish print marketing, search engine optimization, and reverse buyer prospecting—to effectively reach out to buyers who are actively shopping for homes like yours.
Neutral, Inviting Atmosphere
Presenting your home thoughtfully helps buyers envision their future there. We recommend using neutral colors, depersonalizing the space, and maximizing natural light to create an inviting atmosphere. Honor the memories you’ve created in your current home—appreciating your time there makes letting go easier.
Our comprehensive listing services enhance every step of the selling process with robust marketing tools and personalized service. We’d love the opportunity to show you how we can transform the burden out of selling one of your biggest assets, all while providing unparalleled service.
Seamless Transition
We also provide packing and unpacking assistance to ensure your move is as stress free as possible.
A successful home sale starts with careful preparation and setting the right price. By leveraging both traditional and digital marketing strategies, we transform your home into an irresistible product that stands out and attracts qualified buyers.
1. Listing Consultation
In our free initial consultation, we’ll discuss your ideal timeline, priorities, and review a personalized home valuation based on recently sold, pending, and current properties.
2. Residential Listing Agreement (NEW NAR Policy)
The Residential Listing Agreement defines the agent-seller relationship and authorizes us to sell your home. Starting August 17, 2024, compensation to buyer brokers will no longer be listed on the MLS due to new antitrust regulations. While sellers aren’t required to offer buyer broker compensation, be prepared for offers that may include concessions for agent fees.
3. Establish an Effective Price
Pricing your home effectively is key to attracting qualified buyers. A competitively priced home generates more interest, encouraging potential buyers to compete for your property. View your home from a buyer’s perspective to maximize appeal and avoid overpricing.
4. Prepare Your Home for Sale:
Prepare your home to be move-in ready and create a welcoming atmosphere that allows buyers to envision themselves living there and making it their own.
5. Marketing Your Home
Every home deserves a customized marketing strategy. We combine traditional and digital methods to showcase your home in the best light and draw in potential buyers. Our approach includes:
6. List & Show
We will launch your listing with broker caravans and open houses. Throughout the process, your home must remain show-ready and we’ll help accommodate short-notice showings.
7. Seller Escrow Process
Once offers come in, we’ll guide you through each step: